What we do and are proud of

Why this role is significant

A day in the life

• Execute day-to-day marketing initiatives across digital and print channels, ensuring alignment with the resort’s tone, aesthetic, and seasonal priorities
• Develop and manage the monthly content calendar for social media and email marketing, coordinating messaging across departments and responding to engagement trends
• Write, edit, and schedule posts across various platforms, maintaining a consistent voice and presence
• Create or coordinate advertising and marketing graphic
• Collaborate with department heads to gather updates, promotions, and guest-facing stories from Spa, Food and Beverage, Rooms, and Events
• Ensure timely execution of all campaigns and activations, from concept to publication, with a focus on quality, storytelling, and audience engagement

• Coordinate and execute photo and video shoots to support seasonal campaigns, promotions, menus, and internal storytelling
• Maintain ongoing updates to the resort website, ensuring all pages are current, visually polished, and reflective of the guest experience
• Create and repurpose marketing materials including newsletters, posters, in-room collateral, and digital signage
• Manage and organize visual content libraries, including photography, video assets, and user-generated content
• Provide creative direction and briefs to freelance designers and photographers, reviewing deliverables for brand consistency and quality

• Draft and distribute press releases, story pitches, and guest communications that reflect the resort’s positioning
• Foster relationships with local and regional media, tourism associations, and community partners
• Foster relationships with industry influencers and coordinate resort experiences for influential guests
• Represent the resort at select industry events and networking opportunities
• Monitor competitor activity and industry trends, sharing insights with the GM and leadership team to inform short-term campaign direction

• Track marketing expenses and coordinate with the GM to ensure initiatives remain within budget
• Collaborate with department leaders to ensure marketing projects and deliverables are completed on time and on brand
• Monitor performance across digital platforms and paid campaigns using tools like Google Analytics, Meta Insights, and email platform reporting
• Compile insights and metrics into weekly updates, identifying areas for adjustment or content repurposing

What we hope you’ll bring to the team

• A minimum of 5 years of experience in a marketing or communications role, ideally within hospitality, tourism, or lifestyle-driven brands
• A diploma or degree in Marketing, Communications, Digital Media, or a related field—or equivalent professional experience
• Experience gaining brand awareness through multiple channels beyond social media
• Experience managing and creating content for social media 
• Experience with marketing softwares; editing WordPress, creating branded collateral in Canva or Adobe Suite, scheduling social media using Buffer
• Excellent communication skills—clear, creative, and adaptable to different audiences
• Familiarity with content management systems, scheduling tools, and basic analytics
• The ability to balance multiple priorities with strong attention to detail and follow-through
• A collaborative mindset, with comfort working across departments and with external partners
• A proactive, flexible approach to problem-solving and project execution
• Relationships within the tourism and media industry on Vancouver Island considered an asset
• Graphic design & videography skills are considered an asset

What’s in it for you

• Full-time maternity leave coverage role for 8–10 months
• Competitive annual salary range of $65,000 to $70,000, based on experience and qualifications
• Complimentary management meal in the Pub or Arbutus Room
• Extended health and dental benefits after three months of employment
• An award-winning workplace recently recognized as Outstanding Workplace of the Year
• Employee perks including 50% off at the Pub, Arbutus Room, and Spa treatments, free hotel stays, and discounts for friends and family